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Home
WEB
DEVELOPMENT
The Topic
Of Your Website
The first thing
you will have to deal building your website has nothing
to do with the web design itself, it's me related to
content writing but it must be defined and will effect
the rest of your actions. So first of all you need to
decide what the topic of your future website is. Topic
is very closely connected to another web design issue:
keywords. The keywords you select will depend upon the
topic you have chosen. When thinking about website topic
ask yourself a few questions: What is the goal of the
site you are making? What are you trying to achieve with
your site. Specify a goal, preferably in one short
sentence.
Take a sheet of paper and a pen and put all you can
think out about your future website. Brainstorm! Just
put everything that comes to your mind: what you want to
give to your visitors, what the site is about, what you
want to accomplish with your website, what is your
experience in the area you would like to select as
topic? The more points you could think up the better.
Then sort it in the number of importance. Think what
points can be deleted without harm to your project.
Delete them. Leave only what is REALLY important. Try to
get your goal out of those points.
Choosing topic is like choosing the topic for college
research paper. You should try to select reasonable
balance between too wide and to narrow topics. Narrowing
down your website topic might be very helpful. If you
have narrower topic that means you have less competing
topic thus it will help you to get better position among
your competitors. However if the topic is too narrow
nobody will ever bother to search for it. Let me give
you example: you want to build a website devoted to
website design, but if you try to develop this website
guess how many websites you will have to beat to get on
the top? I got 4,030,000 pages devoted to website design
according Google . To check this number just enter
http://google.com and then enter "website design" in the
search form on the first page. Now let's see how many
sites Google indexed with the topic "Flash website
design". I got about 22,300. As you may see the result
of indexed web pages is four millions smaller. So
creating website about flash design will be much smarter
then just to make "website design" site and be lost in
those millions pages. Note that "Website design" and
"Flash Website Design" are not only keywords, the Flash
website design is a part of website design but it is
smaller part. Searching search engines keywords related
to the topic you have selected may be helpful in making
decision about your website topic. I'll teach you how to
select "right" keywords to obtain better position on the
search engine listings in the next articles.
Do not hesitate to reset your goals. Try to think about
audience of the website. People like to visit websites
with the original and unique content. Will your website
be able to provide your visitors with such content? Will
visitors come back again and again or they will simply
close the browser window and forget about your website?
The better the plan the less work you will have to make.
So if you could define the topic and define it clearly
you may proceed to another step of website building:
choosing a domain name.
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