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Network
Marketing Do's and Don'ts
Why did you
become a network marketer? Most people immediately
respond, “for the money!” However, this is not the real
reason.
No one subjects them to the hard work of building a
business just for little pieces of paper with the faces
of dead presidents. The truth is you work in order to
obtain what those little pieces of paper can bring you.
The first thing you need to do is to find the reason WHY
you are a network marketer. Is it the freedom to choose
whatever you want to do whenever you want to do it?
Maybe you are looking for a different lifestyle. If
there is one thing that is critical to your network
marketing success, this is it. If you don’t have a
reason, there is no motivation to succeed.
A network marketing business is a teaching and coaching
business. If you don’t like interaction with other
people, a network marketing business probably is not for
you. There’s a concept that most network marketers just
can’t seem to get a handle on. You do not sponsor
“reps,” you sponsor “people!”
If you have to find a reason why you are building your
business, then doesn’t it stand to reason that other
people will have to do the same thing? If that’s the
case, then why is it that network marketers continually
focus on how much money your prospect can earn?
There’s no way you are going to convince “Joe Sixpack,”
to get out of his Lazyboy recliner unless you find out
what his motivation is. Most network marketers literally
pound in the amount of money Joe can earn. They bombard
him with message after message about how “Successful
Sam” has just purchased his 10th Porsche, refurnished
his 25,000 square foot cottage and promise Joe that he
can do the same!
Just how realistic is this approach? Joe isn’t stupid.
He works long, hard hours at his job in order to provide
for his family and truly believes that the best thing he
can hope for is saving enough money by summer to pay for
a camping trip. Then here you come, promising Joe that
he can have everything that Sam has and he can have it
if he will just sign that piece of paper making you his
sponsor!
You will probably sponsor a few people that way, but if
you are in business for the long haul you need to change
your approach and do it fast.
The proper approach is so simple, but in your rush to
sponsor another “rep” instead of helping another person,
all too often you talk yourself into and straight out of
sponsoring the Joes of the world.
God gave you two ears and one mouth and he did it for a
reason. We are supposed to “listen” twice as much as we
“speak.”
Instead of pouncing on Joe with the latest and greatest
network marketing program of all time, find out what Joe
wants and needs. Ask him questions, lots of questions.
In fact, in your first meeting with Joe, don’t even
mention your business! Yes, that’s what I said. Don’t
even bring it up. Remove yourself from the super duper
network marketing persona and spend time making a new
friend.
Follow these recommendations and you are set to grow
your business exponentially.
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