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EZINE
MARKETING
What
makes your ezine hot stuff? With literally thousands of
ezines online today, how can yours stand out or is it
doomed to stay in the junk mail folders??
The first
thing to think about is, what is your ezine about? Do
you have a clue? If you don't know then you can bet a
million dollars that your readers haven't the slightest
idea what you are talking about.
Define
what your purpose is in the first place.
Information, Advertising, Current Events, Reviews.
The
choice is yours and the possibilities are endless..
One of
the biggest mistakes I see a lot of people do is to
mirror another ezine. We all have ezines that we love to
read and learn from but that doesn't mean that you need
to duplicate the exact same type of ezine. Many of us
get sucked into this online world completely forgetting
our original goals and end up just jumping on the band
wagon instead of being unique.
What
works for one may not work for you.
Don't get
fooled into that "If I can do it so you can you"
Syndrome.
It is not
just about copying and pasting anymore...
> Put
some flair into your words. You don't have to sound like
a robot. Develop your own style of writing so that
everyone knows your style and will come to appreciate it
even more.
> You
don't need to reveil your entire life story but stories
that are relevant to the topics are great openers.
> If you
use advertising in your ezine, try to compliment the
advertising according to your topics. Targeted
advertising means a more increased chance of someone
purchasing your products and services.
> Ask and
you shall find out.
Poll Your
Readers and find out what interests them. You may be
surprised at the responses. Publishers have to think in
three ways.
As A
Publisher
This is
my name on this ezine. Do I care what I publish or will
I just keep this ezine the same way? Do I care what my
readers think, will paid advertisers want to pay to
advertise with me?
Am I
committed to helping people through the power of email
advertising or do I just care of making a fast buck
telling people about every fly-by-night program that
comes along?
As A
Reader
What
keeps you subscribed? Is it because of the good
information. Do you find yourself waiting for another
exciting issue to come out. If the issue doesn't arrive
do you contact the publisher to find out if an issue is
coming out.
Do you
read the issue and feel you have learned something new?
Something that will help make your life better, easier,
more helpful?
As An
Advertiser
If I want
to advertise in this ezine, why should I? Is it because
of the low prices or is it because the ezine has a
responsive list of people who WANT to read what the
publisher has to say. If the publisher doesn't care what
they put in their ezine, then why should I bother
pulling out my credit card?
Many
publishers new and old all go through this problem. That
is when you need to sit down and view yourself from
those three perspectives and then you can understand
where you, your ezine, and your reputation is headed.
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